Tag Archives: online channels

Media Strikes Back

Originally posted on 6 A.M.

At Edelman’s fourth Annual New Media Academic Summit, we convened a superb group of senior media executives who offered insights into the future of the sector. They included Raju Narisetti, managing editor of the Washington Post; Greg Coleman, president of Huffington Post; Gerard Baker, deputy editor in chief of the Wall Street Journal; Jonah…

Asia Pacific Digital Brand Index (DBI) – One Year On

Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:

8 million posts,

representing the perspectives of millions of netizens,

talking about 350 technology brands,

housed in 4,000 regional online channels,

across eight Asian markets.

So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…