This post was originally published on David Armano’s blog Logic + Emotion.
Today I had the opportunity to present to academics and industry experts from the international poultry industry (you can listen to a re-cap via a short podcast from “Agwired”
Originally posted on Logic + Emotion.
An individual who aligns themselves with a larger organization and has established a reputation, let’s say in a niche is no longer representing themselves, they represent themselves, and the organization they work for. In other words, they become ambassadors for both.
Now here’s the challenge: being a visible ambassador which connects the internal with external means drawing attention to yourself—a…
When you experience bad service or a product doesn’t work like it should, which would you more likely do: call a company’s 800 number or vent through social media channels? Increasingly, people are turning to social media and complaints are no exception. Twitter has also been the source of breaking news, and a swell of complaints in microblogging can affect a company’s reputation.
Our issues management counsel to clients now includes digital and social media strategies…
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