Originally posted on MatthewGain.com
Source – Nielsen
According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz…
Tag Archives: nielsen
Nike May Have Scored The First Goal, But The World Cup Is Long
June 16, 2010
Check-In Or Watch Your Reputation Check-Out
May 18, 2010
Originally posted on Travis Murdock’s Blog.
Guide to location-based services, such as Foursquare and Gowalla, for PR and marketing professionals.
I checked in on Foursquare as I arrived at a networking event the other day and I was greeted with a free drink if I showed my phone to the bartender. My excitement grew when Foursquare notified me that the restaurant across…
U.K. Facebook Traffic Down. So What?
February 21, 2008
The Guardian reports that U.K. traffic to the top three social media sites was down in January for the first time on record. Traffic to Facebook and MySpace was down 5% for each site, while traffic to third ranked Bebo was down 2%. The Guardian‘s story was based on data from…
Verifiable Accuracy And The Quest For Authenticity
February 5, 2008
The Dictionary program is perhaps the most useful (and overlooked) application that comes pre-installed on most Macintosh or Windows computers. For this trained scribe, the tool is more than just a way to look up words. It’s actually my muse.
As the Edelman Digital leadership team codified our positioning, I found myself turning to the Dictionary app over and over again for inspiration. Here’s a quick summary of how Oxford defines authentic:
When one dives head-first into each bullet, the second one —…
