There has been significant discussion in the last year about how digital and social media impact communication about health, especially how its impacts the role of both the public and companies in that industry. Knowing that these changes could affect those of us who spend our days communicating on behalf of health clients, Edelman’s Health practice has been focused on developing materials to educate ourselves and clients about how digital media impacts the traditionally regulated industry…
Tag Archives: networks
Friday Five: Find Health Information Online
May 14, 2010
5 Reasons Your Social Media Strategy Will Fail
May 12, 2010
Originally posted on AdWeek.
I’m normally an optimistic person and maybe I should have titled this “5 Tips to Make Your Social Media Strategy Succeed,” but sometimes pointing out the negative side of an issue is more effective. Nonetheless, here are five ways brands go wrong when creating social media strategies for their businesses:
You…
Social Media Is Not A Campaign: It's Your Customer
May 10, 2010
Originally posted on Travis Murdock’s Blog.
Social media really isn’t media in the way we typically use the word today in public relations and marketing. Social media are your friends, your colleagues and your customers. Instead of a newspaper where you can place an ad to reach an audience, social media pushes right into their lives. For all practical purposes, it is a direct tie to your friends and customers. Because of its intimacy people have a higher…
