The Pew Internet for the American Life Project is out today with an important study about US news consumers that, in my view, is one of their best yet. While the data only covers the US, it could point to some global macro trends. You can download it here.
While online, most people say they use between two and five online news sources and 65% say they do not have a single favorite website for news. Some 21% say they routinely…
Women represent almost half of the online population and the Internet is their favorite form of media. They spend almost the same amount of time online as men.
According to a recent study by Integrated Media Measurement Inc., women in their thirties have the highest simultaneous television/Internet usage at 23.3 minutes per day, more than double that of males in the same age group.
Women tend to penetrate deeper into areas where they have the greatest interest, like health, beauty,…
The Guardian reports that U.K. traffic to the top three social media sites was down in January for the first time on record. Traffic to Facebook and MySpace was down 5% for each site, while traffic to third ranked Bebo was down 2%. The Guardian‘s story was based on data from…
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