Last week, Twitter announced a significant interface redesign. The redesign aims to help users connect further with their followers by providing more interaction activity and encourages users to discover news and similar users. In addition to making the platform more user-friendly, Twitter has introduced an enhanced profile layout that mirrors Facebook-style brand pages. Twitter will be rolling out this redesign over the next few months, but it is currently available on the recently updated versions of mobile.twitter.com, iOS and Android systems. Additionally, TweetDeck (which was…
Tag Archives: mobile
New Twitter Flies into Focus
December 12, 2011
Friday Five: 2011 Capital Staffers Index
December 9, 2011
This week, Edelman released findings from the 2011 Capital Staffers Index, an annual global study that analyzes top trends in global public affairs and communications. This year’s expanded report was based on interviews with more than 500 senior staffers (legislative directors and above) from cities in 11 different countries.
This year’s survey results underscore the important role that social media and the Internet can play in educating policymakers and galvanizing them to support a policy issue. The results confirm that traditional public affairs components, such as…
Friday Five: Managing Digital Distractions
April 22, 2011
Let’s face it—digital tools are constantly competing for our attention in this business. Paying attention to how we’re spending time is becoming more and more important for companies and individuals. Here are some ways to avoid digital distractions so you can buckle down and get some work done.
1. Avoid multitasking.
The lure of taking your eyes off a current project can be tempting. However, when you lose focus on something you’re working on, you can lose time. Try blocking time in your day to work on projects for a period of time before going back to your distractions….
Asia Pacific Digital Brand Index (DBI) – One Year On
August 12, 2010
Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:
8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.
So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…
Friday Five: Smart Social Commerce Programs
August 6, 2010
Shoppers of the world unite. For many people, shopping is a solitary activity; one where the individual hunter-gatherer sets off on a mission to find that perfect something…and then brings home that perfect something (plus a few other things that caught his/her eye).
But now there’s less reason to be a lonely shopper. You can make shopping a group effort, complete with communal decision making but without the need for an actual parade of people moving store to store behind you. Social shopping allows consumers to harness the wisdom of the crowds (or at least their…
Should Government Bodies Build Apps?
July 12, 2010
BBC News has revealed that the British Government has spent, or proposed to spend, somewhere between £10,000 and £40,000 on developing phone applications. One of the apps, a job seeker’s tool, has been downloaded 50,000 times and a Motoring Masterclass application proposed by the Driver and Vehicle Licensing Agency sounds genuinely unique and useful in that it calculates fuel efficiency, tracks the proximity of a highway rescue organisation, and can be used as an emergency hazard light -…
Health Digital Check-Up: On Social CRM
July 7, 2010
Social CRM is a new frontier of digital marketing that has recently been getting a lot of attention.
To paraphrase Paul Greenberg, author of CRM at the Speed of Light, social CRM is a business strategy designed to engage the customer in a collaborative conversation and provide mutually beneficial value in a trusted & transparent business environment. Basically, it’s the company’s response to the customer’s ownership of the conversation.
Consumers continue to adopt social technologies at a blinding speed…
Quick Hits: June 27
June 27, 2010
Write Your Headline- Write the Future
In honor of the World Cup, Nike has launched the largest LED screen in Johannesburg to display fan-submitted messages from Facebook, Mixit, QQ, and Twitter in support of their favorite players. As NOTCOT reports, The messages will appear across the LED screen which triggers an animation of the player mentioned. The user is then pinged back with a photo of their headline on the Life Center”.
Friday Five: Changes In Statecraft For A Digital 21st Century
June 25, 2010
Last January, Secretary of State Hillary Clinton delivered a policy address about Internet freedom at the Newseum in D.C. In the address, Sec. Clinton argued that the rise of the Internet and information networks is creating a “new nervous system for our planet”.
The Internet, social networks and the resulting…
A Footballer’s Friday Five
June 18, 2010
A post last month on Twitter’s Media blog began, “Okay, so it’s uncontroversial to say the World Cup is a big deal.” The global event has gripped almost every inhabitable corner of the world, with more than 100 million people worldwide tuning in to each game since the competition began last week. The 2010 World Cup is offering something different…
