Despite the Internet being around for quite some time, the FDA has never issued specific guidance to pharmaceutical companies on how they can communicate about and market their products online, instead stating that the existing guidelines for print and television should be applied. However, there is difficulty in interpretation: if providing the prescribing information on the back of a print ad is acceptable, is that equal to having the information one click away? Instead of official guidance and directives, we learn what is okay – and what doesn’t fly – through…
Tag Archives: mobile health apps
Health Digital Check-Up: What’s Going on at the FDA
September 7, 2010
Health Digital Check-Up: The Future of Health
August 31, 2010
PSFK, a trends research and innovation company, recently prepared a report for Unicef titled “The Future of Health” in which they explore how advances in technology are impacting healthcare for the masses, particularly in less developed markets. PSFK also invited several leading advertising and design agencies to imagine solutions for healthcare in emerging countries by responding…
