This post was originally published on Edelman’s Data Security & Privacy blog.
The average person doesn’t give a second thought to privacy. They just want their technology to be accessible, simple to use and convenient, paying little attention to what they are giving away in the process. However, this sentiment is starting to shift with highly publicized privacy issues swirling around…
If you Google the phrase “social business” you’ll get a variety of results returned. One of the first and perhaps oldest is a Wikipedia entry, which describes “social business” as “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today.”
The Wikipedia entry states the following: This article is about a business with a social objective. For organization designed around social tools, social media, and social networks, see
Originally posted on Logic + Emotion.
I didn’t attend LeWeb this year, but judging by the chatter, one of the more discussed talks was given by Forrester’s CEO, George Colony who outlined three “thunderstorms” approaching the tech & business world. I just finished watching his talk, and thought it would be interesting to outline portions of his talk with my take…
One of the more profound shifts over the last five years is the transformation of the Internet from a web of connected static pages to an avalanche of real-time communication streams. According to Google CEO Eric Schmidt, every two days we fill the web with enough new data to equal all the information created between the dawn of civilization and 2003. Therefore, it’s becoming critical that communicators monitor the entire web – and do so in real-time.
The good news is that both Google and Bing…
Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:
8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.
So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…
In a world where consumers expect instant answers, here are six companies dedicated to helping in 140 characters or less.
Many have argued that Comcast was the company who pioneered real time responses to customer service issues. The transition of Comcast’s original Twitter agent, Frank Eliason, was part of the inspiration for this post. Frank quickly became a web celebrity of sorts, standing for a new service directive in a very sensitive corner of the industry. Well done, Frank,…
The Edelman Singapore team helped roll out a fascinating new piece of research The Secret Online Lives Of Mothers in Asia Revealed. It introduces a range of fascinating stats, but they all point to the same conclusion – mothers in Asia are media junkies!
For example:
Across the eight APAC markets surveyed, mothers spend on average 34 hours per week across media
More than half of their media time is spent on the internet
In fact, mothers…
Originally posted at Harvard Business Review blog
Less than a week has passed since the interactive portion of SXSW, a Mecca for the world’s digerati, wrapped up. Some have written scathing reviews vowing never to return and others provided a more balanced look. From…
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