Social data and insights are imperative to understanding how consumers engage with our content. It’s also imperative for understanding how our consumers react to our product when talking to their respective online networks. The more intelligence we have on the consumer, the smarter our communications strategies will be and, even more importantly, the better our products will be for them to consume.
Fewer places offer as much data on the consumer as Facebook. With an astounding global user base topping 800 million, Facebook is a treasure trove of consumer data just waiting to…
