This post was originally published on Steve Rubel’s Tumblr, The Clip Report.
In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press – by cutting, pasting up and photocopying clippings. My fascination with the media never abated.
Today my role is to form insights into how the entire overlapped media landscape – the pros, social channels, and corporate content…
