Tag Archives: measurement

New Facebook Insights Brings Better Data to Page Owners

facebook screenshot
December 14, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Social data and insights are imperative to understanding how consumers engage with our content. It’s also imperative for understanding how our consumers react to our product when talking to their respective online networks. The more intelligence we have on the consumer, the smarter our communications strategies will be and, even more importantly, the better our products will be for them to consume.

Fewer places offer as much data on the consumer as Facebook. With an astounding global user base topping 800 million, Facebook is a treasure trove of consumer data just waiting t…

From Monitoring to Social Customer Data: A Look at Salesforce.com’s Social Hub

social hub
December 1, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Monitoring for mentions of your brand for strictly reputation purposes has evolved into listening  to conversations with the intent of either real-time engagement or customer insights development. Over the last three or four years we’ve seen a number of new tools hit the market that helps us further our understanding of how our customers behave online. Flashy dashboards, ability to incorporate other data sources, mobile applications, and workflow management are all things we’ve seen developed as monitoring platforms have become true listening platforms.

One such evolutio…

Friday Five: The First Hour of an Online Crisis

ambulance
September 30, 2011

Posted by Eliza Newcomb

Edelman Digital, Chicago

Follow on Twitter @NewNukem

As public relations professionals, we are often tasked with addressing crises pertaining to clients or their brands. When these special situations arise, the first step is to do some research and provide a recommendation based on the situation and scale of media interest. This week’s Friday 5 focuses on how to use free and available tools to check the pulse on a topic, review the level and spread of conversation, and make an educated recommendation on the next steps of crisis mitigation.

1. Searching for relevant information (Google News/Blog Search/Alerts)

Checking…

Digital Conversations in Asia Pacific: Digital Brand Index 2011

dbi logo
September 29, 2011

Posted by James Cook

Edelman, Beijing

Follow on Twitter @edelmanchina

Our Asia Pacific Digital Brand Index is back!

Edelman and Brandtology first started this study in 2009 to track and analyze online conversations around technology brands. This year, we conducted the study in six markets: China, Hong Kong, Indonesia, Malaysia, Singapore and Taiwan and tracked nearly 6.5 million conversations from June-August 2011.

Before we jump into the regional results, one point to keep in mind: we continue to see very distinct market-to-market differences, which supports our belief that hyper local programming is a critical success factor for campaigns….

Can Social Business Be Quantified?

social busniess index
September 22, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Last week, the Dachis Group launched a tool called the Social Business Index. Fundamentally, the Social Business Index attempts to determine a brand’s social business prowess. According to the firm’s press release, the Social Business Index “provides ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies” (full release). The Index is built on top of Dachis Group’s Social Business Intelligence as a Service (SBIaaS) data services platform, and looks at influencers, market, employees, c…

Are PR Firms a Strategic Fit for Social Businesses?

dc office
September 20, 2011

Posted by Edelman Digital

Follow on Twitter @edelmandigital

Originally posted by Andrea Edwards at SAJE.

An argument has been doing the rounds in social media-land, and I haven’t been sure where I stand. The argument is what type of agency delivering a marketing discipline is the best partner for social media – and where do PR agencies fit into the debate, if at all? As an ex PR person, I was curious, so I decided to weigh in on the debate by interviewing an old colleague, and someone who is very experienced in the transition PR companies have made with the advent of a social world.

Meet John Kerr, a director for Edelman, who r…

Friday Five: Social Media Metrics for Digital Marketers

meaure
September 16, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Measuring social media is the hot-button topic facing digital communications in 2011 and is likely to be every year until we land on a standardized approach. How do we set up measurement frameworks? Are we tracking things that ladder up to a broader business and communications objective? How often should we be measuring? Can we measure accurately when the standards keep changing?

The questions are always the same, no matter the platform or channel (Facebook, Twitter, YouTube, Flickr, etc.) under consideration for a communications effort. Digital marketers are searching for t…

How to Measure Social Media PR

Tape Measure
August 30, 2011

Posted by Jonny Bentwood

Edelman Technology, London

Follow on Twitter @JonnyBentwood

Originally posted on Technobabble 2.0.

TweetLevel and BlogLevel are two purpose-built tools for the PR industry that aim to be a GPS for navigating influence. At its heart is an open and transparent algorithm that seeks to measure who is important within each social media channel.

Resting behind the methodology are several key insights:

Influence without context is irrelevant

Understanding measurement is more than simply putting a name into an algorithm. It’s a process. If you are looking at influence, then go for Justin Bieber – however, if you are look…

Looking Beyond Followers: How to Measure Your Performance on Twitter

twitter bird
August 3, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Originally posted on Analytics is King.

We’re always (hopefully) interested in how our social channels are performing versus last week, month, year or even versus competitors. To that end, marketers of all stripes often wonder what the best metrics are when evaluating the performance of a particular platform. Depending on the platform in question, the selection process can be daunting. Take a look at a Facebook Insights export sometime and follow the Excel spreadsheet across and you’ll see quite a few possibilities.

Yesterday, I received such a question from a very good f…

Media Strikes Back

August 19, 2010

Posted by Richard Edelman

Edelman, New York

Follow on Twitter @richardwedelman

Originally posted on 6 A.M.

At Edelman’s fourth Annual New Media Academic Summit, we convened a superb group of senior media executives who offered insights into the future of the sector. They included Raju Narisetti, managing editor of the Washington Post; Greg Coleman, president of Huffington Post; Gerard Baker, deputy editor in chief of the Wall Street Journal; Jonah Bloom, CEO and editor in chief of Breaking Media; Mark Lukasiewicz, VP of NBC Digital Media; Mike Oreskes, senior managing editor of the Associated Press; David Carey who has just joined Hearst…

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