This post was originally published on David Armano’s blog Logic + Emotion.
The scale below shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status…
This post was originally published on Trevor Young’s blog PR Warrior.
For companies and organisations already reeling from a year in which Australian consumers embraced the social web in massive numbers and with greater levels of intensity, 2012 promises more of the same but with some potential break-out trends.
So how should marketers approach 2012?
What…
This post was originally published on David Armano’s blog Logic + Emotion.
“Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put “monitoring” in place either in-house or in combination with partners. This isn’t enough. And to make matters worse, I’ve seen companies make the classic…
This post was originally published on Dave Fleet’s blog DaveFleet.com.
It’s hard to believe we’re already ticking in another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in this year.
These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is…
This post was originally published on Seldom Seen Kid.
Kred is the latest tool designed to measure your Twitter influence, built by the good folks at Peoplebrowsr.
In the version I’ve had a play with, there are several sections choc-full of data to play with.
Overview: This is your dashboard that gives…
Social data and insights are imperative to understanding how consumers engage with our content. It’s also imperative for understanding how our consumers react to our product when talking to their respective online networks. The more intelligence we have on the consumer, the smarter our communications strategies will be and, even more importantly, the better our products will be for them to consume.
Fewer places offer as much data on the consumer as Facebook. With an astounding global user base topping 800 million, Facebook is a treasure trove of consumer data just waiting to…
Monitoring for mentions of your brand for strictly reputation purposes has evolved into listening to conversations with the intent of either real-time engagement or customer insights development. Over the last three or four years we’ve seen a number of new tools hit the market that helps us further our understanding of how our customers behave online. Flashy dashboards, ability to incorporate other data sources, mobile applications, and workflow management are all things we’ve seen developed as monitoring platforms have become true listening platforms.
One such evolution…
As public relations professionals, we are often tasked with addressing crises pertaining to clients or their brands. When these special situations arise, the first step is to do some research and provide a recommendation based on the situation and scale of media interest. This week’s Friday 5 focuses on how to use free and available tools to check the pulse on a topic, review the level and spread of conversation, and make an educated recommendation on the next steps of crisis mitigation.
Checking…
Our Asia Pacific Digital Brand Index is back!
Edelman and Brandtology first started this study in 2009 to track and analyze online conversations around technology brands. This year, we conducted the study in six markets: China, Hong Kong, Indonesia, Malaysia, Singapore and Taiwan and tracked nearly…
Last week, the Dachis Group launched a tool called the Social Business Index. Fundamentally, the Social Business Index attempts to determine a brand’s social business prowess. According to the firm’s press release, the Social Business Index “provides ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies”…
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