Tag Archives: marketing

Check-In Or Watch Your Reputation Check-Out

May 18, 2010

Posted by Travis Murdock

Edelman, Silicon Valley

Follow on Twitter @travismurdock

Originally posted on Travis Murdock’s Blog.

Guide to location-based services, such as Foursquare and Gowalla, for PR and marketing professionals.

I checked in on Foursquare as I arrived at a networking event the other day and I was greeted with a free drink if I showed my phone to the bartender. My excitement grew when Foursquare notified me that the restaurant across the street had a two-for-one dinner deal. I grabbed some colleagues to go with me. When we finished, I noticed that the bar across the street offered a free appetizer. So, we trouped across t…

Social Luxury Is Personal

May 17, 2010

Posted by Steve Rubel

Edelman Digital, New York

Follow on Twitter @steverubel

Originally posted on Forbes.com.

Social networking started out as “things”–destination sites such as Facebook, Twitter and YouTube that we browsed through and used to connect with our friends, family and co-workers. Now, however, it is poised to become “everything.”

Just as water blankets the Earth’s surface area (and sustains life), social-networking technologies will soon cover 70% of the Web. This will breathe ubiquitous global social connectivity into once solitary experiences. The impact for luxury brands will be dramatic.

For decades, luxur…

SOBCon2010, Here We Come

April 29, 2010

Posted by Suzanne Marlatt

Edelman Digital, Chicago

Follow on Twitter @edelmandigital

This Friday through Sunday David Armano, Rick Murray and I will be attending SOBCon2010 in Chicago. SOBCon is a think tank of some of the most brilliant minds in the digital world. Chris Brogan, Liz Strauss, Amber Naslund, Loren Feldman, Geoff Livingston, Scott Porad and many more will be discussing new strategies and tactics for integrating online and offline social marketing. Our very own Rick Murray will also be presenting on messages, campaigns, and communities.

Just like our coverage of SXSW, we’ll be shooting video, doing interviews, and writing about t…

Verifiable Accuracy And The Quest For Authenticity

February 5, 2008

Posted by Steve Rubel

Edelman Digital, New York

Follow on Twitter @steverubel

The Dictionary program is perhaps the most useful (and overlooked) application that comes pre-installed on most Macintosh or Windows computers. For this trained scribe, the tool is more than just a way to look up words. It’s actually my muse.

As the Edelman Digital leadership team codified our positioning, I found myself turning to the Dictionary app over and over again for inspiration. Here’s a quick summary of how Oxford defines authentic:

When one dives head-first into each bullet, the second one — “based on facts, accurate or reliable” — reall…

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