Originally posted on Harvard Business Review.
Okay, maybe that’s going too far. I don’t really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven’t already. A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming…
Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your digital world.
Originally posted on Campaign Asia.
For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health’ as an issue is just as important.
This is what we’ve found in Edelman’s second Health Engagement Barometer. Nearly three quarters (72 percent) of the 15,000 respondents to this survey…
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
Originally posted on SmartBlogs.com.
SmartBrief on Social Media contributing editor Ben Whitford spoke with Michael Brito about how location-based social networks are changing the social-marketing landscape.
Ben Whitford: Will Foursquare go mainstream, or is it doomed to remain a toy for geeks?
Michael Brito: Foursquare won’t reach critical mass — just like…
“As a founding sponsor of mesh, Edelman was a supporter quite literally within five minutes of being introduced to the idea.” – Stuart MacDonald
For the past five years, Edelman Toronto has successfully partnered in launching and sustaining the mesh brand, Canada’s leading web 2.0 conference. In addition to handling the conference’s traditional and digital media outreach, accreditation, and interview scheduling,…
When we talk about trends in the Digital space it’s easy, even convenient, to start assigning responsibility for that movement to whoever happens to be leading the charge that minute. What’s worth noting is that a trend never really belongs to a platform, it belongs to the people wielding it. With that in mind, I present five macro trends to watch. In these cases, it’s now brands driving much of the innovation rather than resting until a platform mutates itself.
Originally posted on Travis Murdock’s Blog.
Guide to location-based services, such as Foursquare and Gowalla, for PR and marketing professionals.
I checked in on Foursquare as I arrived at a networking event the other day and I was greeted with a free drink if I showed my phone to the bartender. My excitement grew when Foursquare notified me that the restaurant across…
Originally posted on Forbes.com.
Social networking started out as “things”–destination sites such as Facebook, Twitter and YouTube that we browsed through and used to connect with our friends, family and co-workers. Now, however, it is poised to become “everything.”
Just as water blankets the Earth’s surface area (and sustains life),…
This Friday through Sunday David Armano, Rick Murray and I will be attending SOBCon2010 in Chicago. SOBCon is a think tank of some of the most brilliant minds in the digital world. Chris…
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