Originally posted on Campaign Asia.
Edelman and Brandtology’s Digital Brand Index (DBI 10.3) offers insights into how brands are being discussed online in China, tracking over 518,000 conversations to identify the most active channels and the most interesting subject areas.
Here are the key findings:
Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:
8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.
So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…
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