My name is Albert and I paint on the train. I carry my brushes, canvas, colors, and all the paintings I’ve recently done. All in the palm of my hand. When I get to my stop I pack up and head out. There’s no easel, no sketchbook, no brushes or hassle. Just my finger, my phone, and the satisfaction of turning a basic sketch into a full-blown painting in the time it takes me to get from Grand Central to my stop.
I still carry a sketchbook around but it’s more out of habit than…
It’s not every day that a client asks you to create something that is meaningful, innovative, creative and fun.
Okay, with Ben & Jerry’s, it’s every other day. In keeping with Jerry Greenfield’s motto “If it’s not fun, then why do it” they have really outdone themselves this time.
Ben & Jerry’s is always looking for new ways to engage with their fans. They saw early success with their Facebook page which reached one million fans last year and is steadily growing.
Their…
Your luggage is packed and you’ve kissed your loved ones good-bye. Plane Tickets? Check. Hotel and Car Rental Reservations? Check. Map? Check. Guidebook? Check. Those were the good ‘ol days of traveling and according to a CondeNast Traveler article last year they were still necessary evils of traveling. Well mobile technology has caught up and nowadays, it’s all you need.
For a variety of reasons, innovation around mobile communication in the United States seems to revolve around how applications are leveraged on smart devices like BlackBerrys (client), iPhones, and other types of feature-rich phones.
The progression of mobile technology has led right to something in between phones and computers: tablet devices that have mobile connectivity and other interactive features. It’s hard to miss the hype around the Apple iPad – and the applications that are available for that device.
The iPad may offer some significant avenues for…
A previous Quick Hits cited the slow, but steady increase in applications creating for the Android operating system. Zillow followed suit with an application that includes features not available with the iPhone version. Google Street view and voice recognition allows home seekers more tools when looking for the way a flower bed looks, to reciting the name of the neighborhood they want to search.
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About a month ago, I attended a brainstorm for a client looking for some new social media tactics to promote themselves. After some dialogue, I came to realize they were looking for “cheap” marketing ideas and saw social media tactics as a “tightwad marketer’s nirvana”. Unfortunately, the concept of Social Media = Fast & Cheap is spreading, doing harm to design and creativity on the web in general.
When your client challenges you to create an…
The lights of Las Vegas were lit up with Foursquare recently. The Miracle Mile shops were lit up with Foursquare check-ins and tips from its mall shoppers. Need to know if Zara has a sale? Hang out in front of the display for a bit and you may see the Mayor of Zara appear with her own tips on deals.
At the start of the month, I had the pleasure of attending and blogging for ad:tech Chicago. I thought I would re-share my notes from one of my favorite sessions of the conference. You can view all of the ad:tech Chicago coverage on the ad:tech blog.
“This is not the end of the newspaper business. It’s not the last chapter; it is merely Chapter 11.”
Fred Lebolt, president and publisher of (and prepare for an incredibly long title) Sun Times Newspaper Group, Suburban News Division and New Media Integration,…
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