The regulatory concerns that drive much of the health industry’s hesitation in entering the digital space are not the only factor we face when it comes to online programs. Another reason health care communication may be still catching up to other industries is that, at first glance, it may not seem like many of the right target audiences are active online – especially if organizations are hoping to reach older publics.
While there certainly is a comparatively lower overall usage of online properties among older Internet users, these groups also represent the…
