“As a founding sponsor of mesh, Edelman was a supporter quite literally within five minutes of being introduced to the idea.” – Stuart MacDonald
For the past five years, Edelman Toronto has successfully partnered in launching and sustaining the mesh brand, Canada’s leading web 2.0 conference. In addition to handling the conference’s traditional and digital media outreach, accreditation, and interview scheduling,…
There has been significant discussion in the last year about how digital and social media impact communication about health, especially how its impacts the role of both the public and companies in that industry. Knowing that these changes could affect those of us who spend our days communicating on behalf of health clients, Edelman’s Health practice has been focused on developing materials to educate ourselves and clients about how digital media impacts the traditionally regulated industry…
More than 80 million US adults use social media for health-related issues, creating or using content on health blogs, message boards, chat rooms, health social networks and health communities, and patient testimonials (Manhattan Research). While patients still go to a variety of sources online and off for information, social media has become a convenient channel for patients and caregivers to compare treatment experiences, share advice, and lend support.
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