Originally posted on The Steve Rubel Stream.
Later today Klout, an influence tracking tool, is going to launch a new Facebook app called Facebird that helps you understand overlaps in influence between your Twitter and Facebook friends. Facebird will be live later today over on the Klout Labs site. The team gave me a preview yesterday, which you can watch above or over on YouTube.
Originally posted on PR Breakfast Club.
Recently I fell into a discussion about specific social media metrics (isn’t that so not like me?) and the concept of sentiment analysis was brought up. There have already been many discussions about the usefulness (or lack thereof) of automated sentiment analysis tools, and I won’t bore you with yet another discussion of whether automated sentiment is worth your while.
What I think is a more valid question: is the sentiment or the message more important to social media measurement?
I won’t pretend to …
You may or may not have seen the post today by Liz Gumbinner of Mom-101 regarding mom bloggers working for free. If you haven’t already read it, I’d encourage you to do so. Liz makes some fantastic points about an emerging theme in the parenting blogger community: marketers don’t respect us enough to pay us for our time.
Recently influential bloggers such as Liz have become increasingly annoyed by advertising and PR firms asking bloggers to participate in programs – asking for placement of promotional banners, email blasts, social media promotion and the like …
Last week I asked the @EdelmanDigital Twitter followers the question below.
The @EdelmanDigital followers quickly chimed in and all the feedback they gave were points that companies should consider about their social media programs. Here are a few key responses to my question:
@eric_andersen: How to thank people for mentions and respond to replies – so simple, yet so few do
@krlooney: “When using social media I wish more companies knew what they believed.” variation: “the future they stand for”
@joachimschulz: “how”
@pcambron…
When it comes to researching influencers online, identifying the right people to talk to is sometimes only half the battle. Keeping up with news and opinions will help you learn more about their views and see if they are in fact a fit for whatever program you may be developing.
Given the nature of the status-based network, it’s probably not surprising that an excellent resource to track health opinion leaders or groups is Twitter. Finding them on the network isn’t always intuitive, but there are many different resources or tricks you can utilize to find health Twi…
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