Originally published on DaveFleet.com.
Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.
However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers.
Search engines are a conduit – a step along…
Originally posted on Technobabble 2.0.
TweetLevel and BlogLevel are two purpose-built tools for the PR industry that aim to be a GPS for navigating influence. At its heart is an open and transparent algorithm that seeks to measure who is important within each social media channel.
Resting behind the methodology are several key insights:
Originally posted on Technobabble 2.0.
Today, we’re excited to share with you two of Edelman’s latest innovations: BlogLevel, and the “2.0 version” of TweetLevel, originally launched in 2009. Both tools are designed to identify who is influential on a particular topic, in any language, on a designated platform. TweetLevel…
Last week I attended Radian6’s first user conference, Social 2011, and I wish I could write a Friday25 today because there were so many experts and learnings. Other attendees have already done a great job summing up the experience and
Originally posted on The Naked Pheasant.
Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been
The MTV generation are now 30-somethings sitting behind their computers getting on with work. If the teens of today want to see the latest music video they go to YouTube and not the TV.
So how does a company like MTV re-engage with the social media generation. The answer is to embrace it whole heartedly and not to fight the change. This is exactly what MTV are doing and I am proud that…
I was a little reluctant to write this post because much of the Twitter community is fixated with follower count. I see many tweets, even in my own stream, of certain people announcing that they reached 500, 1,000, 5,000 Twitter followers as if it’s some sort of huge achievement like receiving a Grammy Award or something. Read…
Originally posted on The Naked Pheasant.
Today the connected citizen is drinking from a fire hose of information which is an experience of our own making. In our eagerness to engage online we created more new data in 2009 than had been generated in history to date. But where do all these new ideas and conversations come from to create such a torrent?
Here is my question,…
I was a little reluctant to write this post because much of the Twitter community is fixated with follower count. I see many tweets, even in my own stream, of certain people announcing that they reached 500, 1,000, 5,000 Twitter followers as if it’s some sort of huge achievement like receiving a Grammy Award or something. Of course I understand that community acceptance and ego is important to all of us at times so I can see why someone would share that information. However, the misconception is that follower count somehow equates to various levels of influence on the social…
Originally posted on The Steve Rubel Stream.
Later today Klout, an influence tracking tool, is going to launch a new Facebook app called Facebird that helps you understand overlaps in influence between your Twitter and Facebook friends. Facebird will be live later today over on the Klout Labs site. The team gave me a preview yesterday, which you can watch above or
Contact Us Copyright © 2008-2011 Edelman Digital, a Daniel J. Edelman Company. All rights reserved.