In Germany and the Netherlands, the Last Local Champions Fall
Even as Facebook established dominance across most of Europe, local favourites managed to hold out in two neighboring countries. The staying power of StudiVZ in Germany and Hyves in the Netherlands impressed observers (like me) and served as intriguing examples of the potential…
Local social networks across the world are under pressure by the spread of Facebook. Smaller, local players seem to be no match for the worldwide network. The question arises: Will they survive? A European case shows they can.
The big turnaround kicked off when Facebook started publishing in multiple languages in 2007. Two years ago Skyrock still was the undisputed champion of social networking in France, with Tuenti holding the title in Spain. By now, the American network can…
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