Tag Archives: HP

HP Launches TheNextBench.com – A Tech Community Built on the Heritage of Two Companies

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September 1, 2010
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Posted by Kristina Simpson

Edelman Digital, San Francisco

Follow on Twitter @hopmonkey

HP has come a long way from a tiny garage on Addison Avenue in Palo Alto where Bill Hewlett and Dave Packard took $538 in working capital and a Sears-Roebuck drill and built what is now the largest technology company in the world. When HP tasked Edelman Digital to build a website for its passionate tech enthusiast community, we looked at our own entrepreneurial heritage for inspiration. After all, Edelman came from humble beginnings as well – Daniel J. Edelman transformed his company from a one-man PR business to the leading independent global PR firm in world.

In 1949, Dan…

HP Photosmart Video – Social Entertainment

July 9, 2010
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Posted by Jonny Bentwood

Edelman Technology, London

Follow on Twitter @JonnyBentwood

Robbie Williams had it right when he sang ‘Let Me Entertain You’. When a firm wants to get a message across, it needs to be get across the noise for people to pay attention.

I particularly like the way mastercom explain their raison d’être:

 It’s better to entertain than interrupt and disturb.

Well this is exactly what HP have done magnificently in their latest HP Hit Print video. The story behind this was explained…

Making Wireless Printers Fashionable And Digital

May 25, 2010
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Posted by Enric Llopart

Edelman, Barcelona

Follow on Twitter @enricllopart

 

HP asked Edelman Barcelona for an Influencer Marketing campaign which had the mission to position HP wireless printers as a sexy and fashionable technology to women and families through the previously uninterested lifestyle media and blogs. We also had to present wireless printing technology in a new and exciting way considering that it had been in the market for almost two years.

So we came with the idea of creating a fashion collection made from recycled printer wires and auctioning off the collection for a charity donation. The concept was: “wire is dead, let’s…