Tag Archives: healthcare

Health Digital Check-Up: On Social CRM

July 7, 2010

Posted by Aidan Currie

Edelman, New York

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Social CRM is a new frontier of digital marketing that has recently been getting a lot of attention.

To paraphrase Paul Greenberg, author of CRM at the Speed of Light, social CRM is a business strategy designed to engage the customer in a collaborative conversation and provide mutually beneficial value in a trusted & transparent business environment. Basically, it’s the company’s response to the customer’s ownership of the conversation.

Consumers continue to adopt social technologies at a blinding speed – and often organizations are unable to ke…

Friday Five: Find Health Information Online

May 14, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

There has been significant discussion in the last year about how digital and social media impact communication about health, especially how its impacts the role of both the public and companies in that industry. Knowing that these changes could affect those of us who spend our days communicating on behalf of health clients, Edelman’s Health practice has been focused on developing materials to educate ourselves and clients about how digital media impacts the traditionally regulated industry and its communication efforts. This includes a weekly post called the Health D…

Health Digital Check-Up: Places You Might Not Know To Find Health Online

May 11, 2010

Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

Dave Levy and I decided to mix things up this week to provide different perspectives on our respective weekly posts – you can expect a Health focused Friday Five from him later this week.

Consumers are becoming more open about their personal health with social media poised as the medium of choice for this gathering groundswell. Everything from chronic conditions to annual goals to insurance questions have found a home among virtual friends online. Today’s update reflects five places across many parts of the online world that you may not already be visiting …

Health Digital Check-Up: The DIY Movement And Lifehacking Health

May 4, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

The Technorati 100 is a pretty predictable place. This ranking of major blogs is based on the number and quality of inbound links, so it isn’t surprising to see that the blogs with the highest authority often come from the technology, digital media or political/news spheres. Sandwiched in there at number 16 is a blog that doesn’t necessarily fit in to any of those categories (although, there would probably be some overlap in a Venn Diagram): Lifehacker.

Lifehacker is the most well-known among a fairly prevalent group of blogs dedicated towards efficient livi…

Health Digital Check-Up: Health Hits The iPad

April 20, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

For a variety of reasons, innovation around mobile communication in the United States seems to revolve around how applications are leveraged on smart devices like BlackBerrys (client), iPhones, and other types of feature-rich phones.

The progression of mobile technology has led right to something in between phones and computers: tablet devices that have mobile connectivity and other interactive features. It’s hard to miss the hype around the Apple iPad – and the applications that are available for that device.

The iPad may offer some significant avenues fo…

Health Digital Check-Up: Digital Side Of The Health Engagement Barometer

April 13, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

Today, Edelman is proud to launch its second Health Engagement Barometer. There is an incredible amount of information in the study gleaned from more than 15,000 respondents about the public’s relationship to and engagement in health. The data provide insights into the factors that motivate people to take better care of their health, as well as how companies, regardless of industry, can protect and propel their business through effective health engagement. ‘Health’ is joining ‘Green’ as a business strategy across industries.

Within the survey, an online ques…

Health Digital Check-Up: Social Health 2010 Wrap-Up

April 1, 2010

Posted by Kathryn Tesar

Edelman, Austin

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In the shadow of Austin’s annual South by Southwest (SXSW) Music, Film and Interactive Festival, a less prominent – but no less passionate – group of health social media experts and enthusiasts met in March for the Social Health 2010 Conference. They gathered to discuss how health organizations engaging in social media are addressing not only regulatory issues, but also logistical concerns such as the time and costs involved in maintaining social media programs.

Participants from around the country represented a variety of health organizations – pharmaceutical…

Health Digital Check-Up: Healthcare Information And Management Systems Society

March 18, 2010

Posted by Steve Roy

Edelman, New York

Follow on Twitter @SteveRoy44

What if I told you there was a multi-trillion dollar industry still using triplicate paper forms, where mistakes and inefficiencies cost thousands of lives and a personal bankruptcy every minute? That’s the health technology opportunity.

Earlier in March, Health IT enthusiasts from around the world got together to showcase the industry at the Healthcare Information and Management Systems Society (HIMSS) annual event. Here are four takeaways that will help you learn more about this aspect of health, technology and communication.

Tech Brands Step Up

Th…

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