This just in… we’re still waiting for guidance from the FDA on social media. Actually, we AREN’T waiting. We can’t afford to wait. The fact is, the social media train has left the station, and we at Edelman have been actively working with our clients in the regulated space to help them navigate the medium without official guidance.
To add more fuel to the fire, WEGO Health has updated their original survey of their Health Activists (
From pocket ultrasound devices to geo-tracking digital first aid kits, do-it-yourself consumer medical devices are becoming more sophisticated, real-time and universally compatible. It is estimated that in the United States alone, revenue from digital health technology and services will exceed $5.7 billion in 2015, compared with $1.7 billion in 2010, according to a…
As adoption of digital in the health space continues to grow, it’s important that we look to the next frontier and focus on opportunities to interconnect our physical and digital worlds. This year at SXSW, Google’s Marissa Meyer took the stage to talk about how Google will connect the digital and physical worlds through mobile. During her talk, Meyer astutely described the mobile phone as, “a cursor…
PSFK, a trends research and innovation company, recently prepared a report for Unicef titled “The Future of Health” in which they explore how advances in technology are impacting healthcare for the masses, particularly in less developed markets. PSFK also invited several leading advertising and design agencies to imagine solutions for healthcare in emerging countries by responding…
Earlier this summer, we took a look at a few different ways that hospitals have been using social media – or even what new networks could mean for future patient outreach. There are some hospitals and health centers that are ahead the pack, and the best example may be the Mayo Clinic.
The Mayo Clinic raised the bar in the past month, not only further committing resources to digital and social media efforts, but also by creating a first-of-the-field…
As we wait for the official word from the FDA on how the DDMAC guidelines should be applied to the digital space, we can learn how the FDA is interpreting the use of social media for promotional activities through their warning letters. Novartis Pharmaceuticals Corporation (an Edelman client, though not for this particular promotion) recently received a warning letter…
While the ambiguous regulatory environment has generally stymied online communications for the healthcare industry, unbranded disease education websites have provided an opportunity to maximize reach, engagement and innovation of online initiatives without contravening existing FDA regulations.
As evidenced by recent warning letters issued to pharmaceutical companies about unbranded websites, in the eyes of DDMAC, the distinction between branded and unbranded is…
It seemed helpful the first time the Check-Up doubled as a book club, so to continue the link sharing, here are another five resources to check out when you are looking for news in the digital health space.
There is never enough time in the day to keep up with trends and news. However, sometimes tracking down the big story is worth your time, and luckily there’s a really cool…
Originally posted on Campaign Asia.
For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health’ as an issue is just as important.
This is what we’ve found in Edelman’s second Health Engagement Barometer. Nearly three quarters (72 percent) of the 15,000 respondents to this survey…
There are many reasons we end up creating a deck for ourselves or a client. Sometimes it is for an important stakeholder meeting, other times, it’s to introduce a new plan or strategy. Either way, once those events are over, that presentation may find itself buried on a server somewhere, never to be seen again, far from the social Web.
Why horde information, though? Did you know that there actually is a place where you can share your decks with a wider audience? SlideShare is basically a YouTube for visual presentations,…
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