Tag Archives: health

Health Digital Check-Up: Places You Might Not Know To Find Health Online

May 11, 2010

Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

Dave Levy and I decided to mix things up this week to provide different perspectives on our respective weekly posts – you can expect a Health focused Friday Five from him later this week.

Consumers are becoming more open about their personal health with social media poised as the medium of choice for this gathering groundswell. Everything from chronic conditions to annual goals to insurance questions have found a home among virtual friends online. Today’s update reflects five places across many parts of the online world that you may not already be visiting …

Health Digital Check-Up: The DIY Movement And Lifehacking Health

May 4, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

The Technorati 100 is a pretty predictable place. This ranking of major blogs is based on the number and quality of inbound links, so it isn’t surprising to see that the blogs with the highest authority often come from the technology, digital media or political/news spheres. Sandwiched in there at number 16 is a blog that doesn’t necessarily fit in to any of those categories (although, there would probably be some overlap in a Venn Diagram): Lifehacker.

Lifehacker is the most well-known among a fairly prevalent group of blogs dedicated towards efficient livi…

Health Digital Check-Up: Health Hits The iPad

April 20, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

For a variety of reasons, innovation around mobile communication in the United States seems to revolve around how applications are leveraged on smart devices like BlackBerrys (client), iPhones, and other types of feature-rich phones.

The progression of mobile technology has led right to something in between phones and computers: tablet devices that have mobile connectivity and other interactive features. It’s hard to miss the hype around the Apple iPad – and the applications that are available for that device.

The iPad may offer some significant avenues fo…

Health Digital Check-Up: Digital Side Of The Health Engagement Barometer

April 13, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

Today, Edelman is proud to launch its second Health Engagement Barometer. There is an incredible amount of information in the study gleaned from more than 15,000 respondents about the public’s relationship to and engagement in health. The data provide insights into the factors that motivate people to take better care of their health, as well as how companies, regardless of industry, can protect and propel their business through effective health engagement. ‘Health’ is joining ‘Green’ as a business strategy across industries.

Within the survey, an online ques…

Health Digital Check-Up: Finding Healthy Tweets To Follow

April 6, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

When it comes to researching influencers online, identifying the right people to talk to is sometimes only half the battle. Keeping up with news and opinions will help you learn more about their views and see if they are in fact a fit for whatever program you may be developing.

Given the nature of the status-based network, it’s probably not surprising that an excellent resource to track health opinion leaders or groups is Twitter. Finding them on the network isn’t always intuitive, but there are many different resources or tricks you can utilize to find health Twi…

Health Digital Check-Up: When Traditional Health Media Gets Digital

March 30, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

Earlier this month, international news agency Reuters announced new guidelines for how its reporters should behave on social networks. This sparked a great conversation about how the media, and for our value, health media, is changing its game in the digital era. This week’s edition of HDCU takes a look at a few traditional media mainstays in the health space and how they have jumped into online engagement or conversation.

Ed Silverman

Ed Silverman is the editor and author of one of the most well-known industry blogs, Pharmalot. However, Ed didn’t start a…

Health Digital Check-Up: A Health Digital Journey

March 11, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

There have been many different subtopics of online health communication discussed in the last few Health Digital Check-Ups. It’s somewhat daunting to digest it all, so before going even farther down the road with more about the specifics, we thought it may be a great time to refresh and just lay out the entire landscape.

Instead of walking through alone, though, we are going to enlist some help from one of the most iconic bands of American pop culture: Journey. Because everyone loves Journey, right?

So here’s a quick view of where we stand with the musica…

Health Digital Check-Up: Inspire

February 9, 2010

Posted by Emily Downward

Edelman Digital, Austin

Follow on Twitter @emilydownward

More than 80 million US adults use social media for health-related issues, creating or using content on health blogs, message boards, chat rooms, health social networks and health communities, and patient testimonials (Manhattan Research). While patients still go to a variety of sources online and off for information, social media has become a convenient channel for patients and caregivers to compare treatment experiences, share advice, and lend support.

Inspire is a moderated community, organized by therapeutic area, that provides opportunities for pharmaceut…

Friday Five: Women In Power

November 27, 2009

Posted by Thiane Loureiro

Edelman, Sao Paulo

Follow on Twitter @Thiane

Women represent almost half of the online population and the Internet is their favorite form of media. They spend almost the same amount of time online as men.

According to a recent study by Integrated Media Measurement Inc., women in their thirties have the highest simultaneous television/Internet usage at 23.3 minutes per day, more than double that of males in the same age group.

Women tend to penetrate deeper into areas where they have the greatest interest, like health, beauty, parenting, travel and general news.

According to a survey by ShesConne…

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