In his new book, James Gleick writes that, “We have information fatigue, anxiety, and glut.” One could say the same things about content and data – we are bombarded daily by the two, with barely a reprieve at home. We are expected to comprehend ever larger amounts of content and data while our brains stay the same size. Overload is a real possibility for some.
Thankfully, science and health communicators…
Is it that time of the year already!?
It was just a few short months ago that more than forty Edelman team members returned from South by Southwest (SXSW) Interactive 2011 where they had the opportunity to meet, listen, and present to everyone from fellow public relations professionals and advertisers to gamers, developers, psychologists and user-interface designers.
Specific to health, members of the Edelman Digital health community interacted with physicians, hospital administrators, patients and marketers, and provided their
Last Thursday, the Pew Internet Project and California HealthCare Foundation released “The Social Life of Health Information, 2011.” Conducted among 3,001 adults in the U.S. during August and September of 2010, the survey reveals how digital…
From pocket ultrasound devices to geo-tracking digital first aid kits, do-it-yourself consumer medical devices are becoming more sophisticated, real-time and universally compatible. It is estimated that in the United States alone, revenue from digital health technology and services will exceed $5.7 billion in 2015, compared with $1.7 billion in 2010, according to a…
Despite the Internet being around for quite some time, the FDA has never issued specific guidance to pharmaceutical companies on how they can communicate about and market their products online, instead stating that the existing guidelines for print and television should be applied. However, there is difficulty in interpretation: if providing the prescribing information on the back of a print ad is acceptable, is that equal to having the information one click away? Instead of official guidance and directives, we learn what is okay – and what doesn’t fly – through…
There are many new trends popping up here and there regarding where health communication and care is going thanks to digital technology. That’s NOT what this week’s Health Digital Check-Up is going to cover. Instead, let’s take a look at the opposite side: the places where digital still hasn’t taken hold.
That’s right, the Digital Check-Up is going analog for a week. Shocked? Well here’s five ideas and stories to consider for when it comes to the case for traditional tools in health care. Are these destined to change too?
Online…
For all the enrichment that the digital age has brought, one of the biggest challenges presented has been the balancing act between time spent online and time spent up, moving and maintaining a healthy lifestyle.
Couple the popularity of social media with a brighter spotlight on “the wellness era” and it’s easy to see why online health tools are taking front and center stage. This past weekend, over 200 health and fitness-minded bloggers convened at the Healthy Living Summit to celebrate the very…
It seemed helpful the first time the Check-Up doubled as a book club, so to continue the link sharing, here are another five resources to check out when you are looking for news in the digital health space.
There is never enough time in the day to keep up with trends and news. However, sometimes tracking down the big story is worth your time, and luckily there’s a really cool…
There are many reasons we end up creating a deck for ourselves or a client. Sometimes it is for an important stakeholder meeting, other times, it’s to introduce a new plan or strategy. Either way, once those events are over, that presentation may find itself buried on a server somewhere, never to be seen again, far from the social Web.
Why horde information, though? Did you know that there actually is a place where you can share your decks with a wider audience? SlideShare is basically a YouTube for visual presentations,…
There has been significant discussion in the last year about how digital and social media impact communication about health, especially how its impacts the role of both the public and companies in that industry. Knowing that these changes could affect those of us who spend our days communicating on behalf of health clients, Edelman’s Health practice has been focused on developing materials to educate ourselves and clients about how digital media impacts the traditionally regulated industry…
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