Originally published on the Harvard Business Review blog.
Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad.
Social media continues…
Originally posted on Travis Murdock’s Blog.
Guide to location-based services, such as Foursquare and Gowalla, for PR and marketing professionals.
I checked in on Foursquare as I arrived at a networking event the other day and I was greeted with a free drink if I showed my phone to the bartender. My excitement grew when Foursquare notified me that the restaurant across…
Twitter is inviting a select group of businesses to beta test its new “Business Center”. This new tool is designed to allow businesses to set up company profiles and have multiple users tweet on its behalf. Most significantly, for the first time companies will be allowed to receive direct messages from anyone….even if the company…
Arguably one of the most compelling pieces of the broader social networking boom has been the ability to take a relationship built online and move it offline or, at the very least, “online” to “in-person.” It’s the flipping of that paradigm that makes the latest wave of location-based social networking services so interesting. Users take their physical, offline location and put it online. While there is often a gaming aspect to this decision (users get points and badges as rewards for various levels of engagement), the broader goal is to draw attention to that…
The future of newspapers may well be in Colorado, once home to the late “gonzo journalism” provocateur Hunter S. Thomson and today home to no less that 12 free dailies. All of these papers are very local, and perhaps more importantly, successful. This trend is even more interesting in light of tough times at the “real” state papers like the Rocky Mountain News and the Denver Post.
This isn’t a Colorado-only phenomenon. Palo Alto, Calif., in the heart of Silicon Valley and arguably Ground…
As SXSW begins, the ‘big news’ in social media will feature the latest and greatest developments for location based tools like Foursquare, Gowalla and Plancast. Twitter ‘exploded’ at SXSW a few years ago and Foursquare began to bubble in 2009. We calmly await to see who the next “darling” will be this year! Translation: checking our Twitter streams like mad to see what SXSW people are talking about.
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