Tag Archives: google

Asia Pacific Digital Brand Index (DBI) – One Year On

August 12, 2010

Posted by John Kerr

Edelman, Singapore

Follow on Twitter @johnkerrnz

Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:

8 million posts,

representing the perspectives of millions of netizens,

talking about 350 technology brands,

housed in 4,000 regional online channels,

across eight Asian markets.

So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us to win some new clients; the DBI has answered many of t…

Beyond Social – Spreading Your Digital Wings

May 28, 2010

Posted by Blagica Bottigliero

Edelman Digital, Chicago

Follow on Twitter @blagica

 

eMarketer just released a study showing an 11% increase in online advertising spend – a sharp increase from 2009’s 3.4% decrease in spend. For those of you that think display advertising and search engine marketing is going away anytime soon, think again. If you are working on any components of a social media campaign for a large brand, having a holistic understanding of how online advertising works will serve the campaign.

For the purposes of this post, we are going to use the fictitious example of Red Shoe Company. Let’s also assume that Red Shoe has a Fac…

Quick Hits: May 21

May 21, 2010

Posted by Caleb Gardner

Edelman Digital, Chicago

Follow on Twitter @calebgardner

NBC Turns Television Into a Social Media Game

Fan It is an interesting new initiative by NBC that aims to tie social networking directly into its programming. In combination with myNBC, NBC’s online fan community, the program rewards users who converse around and promote – through Twitter, MySpace, Facebook and Foursquare integration – NBC shows. This kind of social integration into television should provide new information for NBC to know early which shows are building a passionate fanbase.

Foursquare Snags a Deal with The Today Show

A…

Metrics And Analytics Tools

April 29, 2010

Posted by Rebecca Denison

Edelman Digital, Chicago

Follow on Twitter @rebeccadenison

Disclosure: The tools below are resources we have come across lately and are exploring.

Last week Suzanne shared a few tools to help you find new folks to follow on Twitter to kick-off a new focus on tools and resources for online engagement. I wanted to continue this trend by introducing you to a few blog analytics tools!

Before we dive in, it’s important to note that you should have an idea of how you will measure blogging success and what metrics you will use to measure it. For example, if your idea of success is the number of subscribers you have, then yo…

Quick Hits: March 29

March 29, 2010

Posted by Blagica Bottigliero

Edelman Digital, Chicago

Follow on Twitter @blagica

Zillow Creates Android App, Adding Bells & Whistles

A previous Quick Hits cited the slow, but steady increase in applications creating for the Android operating system. Zillow followed suit with an application that includes features not available with the iPhone version. Google Street view and voice recognition allows home seekers more tools when looking for the way a flower bed looks, to reciting the name of the neighborhood they want to search.

Tracking Sales From Twitter

Dunkin’ Donuts adds analytics to their Twitter activity, enabling …

Digital Lab Notes: How Google Approaches Social Media As A Team Sport

google
March 11, 2010

Posted by Steve Rubel

Edelman Digital, New York

Follow on Twitter @steverubel

Another month, another visit to Silicon Valley – my home away from home – and, with it, another visit to the Googleplex in search of insights. This time I chatted with Karen Wickre, who oversees Google’s growing armada of blogs and Twitter embassies.

Google, perhaps more than any other company, has a culture of openness. Often a company’s culture shapes its communications strategy. And that’s certainly the case with Google. So social media comes naturally.

Karen first launched Google’s corporate blog back in 2004. Today the company has digital embassies for virtually every…

Health Digital Check-Up: A Health Digital Journey

March 11, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

There have been many different subtopics of online health communication discussed in the last few Health Digital Check-Ups. It’s somewhat daunting to digest it all, so before going even farther down the road with more about the specifics, we thought it may be a great time to refresh and just lay out the entire landscape.

Instead of walking through alone, though, we are going to enlist some help from one of the most iconic bands of American pop culture: Journey. Because everyone loves Journey, right?

So here’s a quick view of where we stand with the musica…

Quick Hits: March 8

March 8, 2010

Posted by Blagica Bottigliero

Edelman Digital, Chicago

Follow on Twitter @blagica

Who Cares About What You Ate Today? Tips for Twitter Use

For those folks that are weary on testing out the 140 character communication tool, this article is for you. Simple ways to get the most out of Twitter.

Google Puts Web Sites on the Same Starting Block with Real Time Search

Gone are the days where smaller web sites may have to wait to be indexed. Google’s developing the ability for all web sites to be indexed in real-time versus waiting for the next round of spider crawls. This means that a small web site about running shoes could in…

Google Wave: Explanation Vs. Anthropology

November 12, 2009

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

Disclosure: Wave was created by Google, a competitor of Microsoft, an Edelman client.

The human understanding of communication has always been send-receive, speak-listen, post-read. At its most fundamental nature, this back-and-forth protocol is what we have lived with since a primitive era. Leave a message on the cave wall for someone else to come and find. Write a letter, send it off by ship and wait weeks for the answer. Type out an e-mail and press send; see an unopened item in the inbox, open, read, reply, repeat.

Our newest technologies and plat…

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