This post was originally published on Edelman’s Data Security & Privacy blog.
The average person doesn’t give a second thought to privacy. They just want their technology to be accessible, simple to use and convenient, paying little attention to what they are giving away in the process. However, this sentiment is starting to shift with highly publicized privacy issues swirling around…
Google has launched a new feature called “Search Plus Your World” – a deep integration of Google Search with the Google+ social network – in an attempt to turn search into a much more social experience. “Search Plus Your World” was announced on Tuesday, January 10, and will continue rolling out to all Google users over the next few days. Below are some important things to know about the new feature.
“Anything that impacts search results this strongly is something brands and organizations need to be paying attention to and experimenting…
This post originally appeared on Social Web Thing as Part Two in a series exploring search engine optimization and content creation. Part One can be found
Originally posted on Logic + Emotion.
I’ve been deeply immersed in Google Plus for the last week or so, not only following what’s being said about the service but actually using it, kicking the tires and making observations along the way. For what it’s worth,…
Originally posted on Steve Rubel’s blog.
Google this week launched The Google+ project – an ambitious new product that aims to take on Facebook. Now that I have had a preview, below is…
One of the more profound shifts over the last five years is the transformation of the Internet from a web of connected static pages to an avalanche of real-time communication streams. According to Google CEO Eric Schmidt, every two days we fill the web with enough new data to equal all the information created between the dawn of civilization and 2003. Therefore, it’s becoming critical that communicators monitor the entire web – and do so in real-time.
The good news is that both Google and Bing…
Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:
8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.
So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
eMarketer just released a study showing an 11% increase in online advertising spend – a sharp increase from 2009’s 3.4% decrease in spend. For those of you that think display advertising and search engine marketing is going away anytime soon, think again. If you are working on any components of a social media campaign for a large brand, having a holistic understanding of how online advertising works will serve the campaign.
For the purposes of this post, we are going to use the fictitious…
Fan It is an interesting new initiative by NBC that aims to tie social networking directly into its programming. In combination with myNBC, NBC’s online fan community, the program rewards users who converse around and promote – through Twitter, MySpace, Facebook and Foursquare integration – NBC shows. This kind of social integration into television should provide new…
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