Originally posted on Campaign Asia.
For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health’ as an issue is just as important.
This is what we’ve found in Edelman’s second Health Engagement Barometer. Nearly three quarters (72 percent) of the 15,000 respondents to this survey…
Local social networks across the world are under pressure by the spread of Facebook. Smaller, local players seem to be no match for the worldwide network. The question arises: Will they survive? A European case shows they can.
The big turnaround kicked off when Facebook started publishing in multiple languages in 2007. Two years ago Skyrock still was the undisputed champion of social networking in France, with Tuenti holding the title in Spain. By now, the American network can…
Originally posted on MatthewGain.com
Source – Nielsen
According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz…
Originally posted on Sports Grid.
In 1993, Tom Weir penned a column for USA Today stating his thoughts on this country and fútbol: “Hating soccer is more American than apple pie, driving a pickup, or spending Saturday afternoons channel surfing with the remote control.”
Things have changed in the last 17 years. For one thing, North America…
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