Over the past year, marketers have embraced mobile codes such as Quick Response codes and other mobile components in their campaigns. But in the past six months, a different type of mobile code, one involving audio activation has gained traction in commercials, television shows and music videos. These codes, nicknamed “Audible QR codes” provide users with mobile-enabled content after they use their smartphone to respond to audio prompts.
With audible codes, smartphone apps quickly listen,…
While the social media world is a great place to forge connections with people. Eventually, you want to meet up with them IRL (in real life). Enter the meetup, an event geared to get to know your friends, likers, and followers in person. Mashable offers a how-to post.
Now…
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
Originally posted on SmartBlogs.com.
SmartBrief on Social Media contributing editor Ben Whitford spoke with Michael Brito about how location-based social networks are changing the social-marketing landscape.
Ben Whitford: Will Foursquare go mainstream, or is it doomed to remain a toy for geeks?
Michael Brito: Foursquare won’t reach critical mass — just like…
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