There were hundreds of interactive panels at South by Southwest (SXSW). The session on blogger disclosure and credibility may not have had any fancy prognostications about the future of the real-time web or grand reveals of bold creative insights, but the practical, straightforward guidance on the do’s and don’ts for blogger engagement was among the most important exchanges of the entire conference.
Ever since the FTC unveiled new guidelines for disclosure, there has been a lot of uncertainty about how the guidelines…
