Tag Archives: free

Making The Case For Free

The future of newspapers may well be in Colorado, once home to the late “gonzo journalism” provocateur Hunter S. Thomson and today home to no less that 12 free dailies. All of these papers are very local, and perhaps more importantly, successful. This trend is even more interesting in light of tough times at the “real” state papers like the Rocky Mountain News and the Denver Post.

This isn’t a Colorado-only phenomenon. Palo Alto, Calif., in the heart of Silicon Valley and arguably Ground…

SXSW Essentials: Practical Guidance On Blogger Disclosure And FTC Guidelines

There were hundreds of interactive panels at South by Southwest (SXSW). The session on blogger disclosure and credibility may not have had any fancy prognostications about the future of the real-time web or grand reveals of bold creative insights, but the practical, straightforward guidance on the do’s and don’ts for blogger engagement was among the most important exchanges of the entire conference.

Ever since the FTC unveiled new guidelines for disclosure, there has been a lot of uncertainty about how the guidelines…