Originally posted on Analytics is King.
We’re always (hopefully) interested in how our social channels are performing versus last week, month, year or even versus competitors. To that end, marketers of all stripes often wonder what the best metrics are when evaluating the performance of a particular platform. Depending on the platform in question, the selection process can be daunting. Take a look at a Facebook…
As we are building our Twitter network (whether personal or for a brand) there comes a time when it’s a little difficult to keep up with the influx of new followers. While Twitter’s email notifications have improved over the years, they don’t necessarily give you all the information you need to follow someone back and it can be time consuming to look at every individual new follower profile as notifications come in throughout the day. The tools below can help you keep up with day-to-day updates associated with your Twitter account.
I was a little reluctant to write this post because much of the Twitter community is fixated with follower count. I see many tweets, even in my own stream, of certain people announcing that they reached 500, 1,000, 5,000 Twitter followers as if it’s some sort of huge achievement like receiving a Grammy Award or something. Of course I understand that community acceptance and ego is important to all of us at times so I can see why someone would share that information. However, the misconception is that follower count somehow equates to various levels of influence on the social…
This week at Chirp, Twitter’s first developer’s conference, co-founder Biz Stone announced that the popular microblogging service’s audience has grown to over 105 million registered users and is adding 300,000 new users per day. Increasingly, the pressure to keep up with all of the conversation in the network can feel overwhelming.
Twitter Lists provide a simple means of filtering conversation, conducting research and categorizing users you follow in the network. To create…
Contact Us Copyright © 2008-2011 Edelman Digital, a Daniel J. Edelman Company. All rights reserved.