Last week, Vitrue determined that the average value of a Facebook fan is worth about $3.60 in equivalent media each year.
The firm calculated this using a wide range of clients and their 45 million aggregate fans before coming to the $3.60 annual valuation. A couple assumptions they make right up front are that each status update posted by the brand generates an average of 1 new media impression for each fan of their brand. They also assume…
