Originally posted on AdWeek.
I’m normally an optimistic person and maybe I should have titled this “5 Tips to Make Your Social Media Strategy Succeed,” but sometimes pointing out the negative side of an issue is more effective. Nonetheless, here are five ways brands go wrong when creating social media strategies for their businesses:
Last week, Vitrue determined that the average value of a Facebook fan is worth about $3.60 in equivalent media each year.
The firm calculated this using a wide range of clients and their 45 million aggregate fans before coming to the $3.60 annual valuation. A couple assumptions they make right up front are that each status update posted by the brand generates an average of 1 new media impression for each fan of their brand. They also assume…
For those folks that are weary on testing out the 140 character communication tool, this article is for you. Simple ways to get the most out of Twitter.
Gone are the days where smaller web sites may have…
Fan Pages continue to be the space for brands to communicate with users on Facebook. As Facebook updates its privacy guidelines for personal use and fan pages, engagement strategies will become modified to suit the needs and constraints of the service.
Interesting fact: If Facebook were a country, it would be the world’s fourth largest with…
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