This post was originally published on Trevor Young’s blog PR Warrior.
For companies and organisations already reeling from a year in which Australian consumers embraced the social web in massive numbers and with greater levels of intensity, 2012 promises more of the same but with some potential break-out trends.
So how should marketers approach 2012?
What…
Originally posted on AdAge Digital.
Advertisers trade in adjectives and adverbs. Campaigns and creative executions are filled with them. However, with all content increasingly filtered through social networks, it’s what people do with advertising rather than what they say about it that will make all the difference this year. Guaranteed.
The change started last September when Facebook…
Google has launched a new feature called “Search Plus Your World” – a deep integration of Google Search with the Google+ social network – in an attempt to turn search into a much more social experience. “Search Plus Your World” was announced on Tuesday, January 10, and will continue rolling out to all Google users over the next few days. Below are some important things to know about the new feature.
“Anything that impacts search results this strongly is something brands and organizations need to be paying attention to and experimenting…
This post was originally published on Dave Fleet’s blog DaveFleet.com.
It’s hard to believe we’re already ticking in another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in this year.
These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is…
This post was originally published on Britopian.com.
For the last year, I have tried to engage with the small circle of social CRM influencers. I have followed many of them on Twitter; retweeted their good content, linked to them from my blog posts and tried to engage with them on a variety of different levels. Not to debate but to learn. I am trying to figure out what…
This post was originally published on GirlLostInTheCity.com.
Anyone who predicted December to be a quieter month due to the winding down period before the holidays couldn’t have been more mistaken. After much anticipation and speculation, this month saw major changes rolled out across the four biggest social networking platforms: Twitter, Facebook, Google+ and YouTube. Hopefully…
While I’d like to classify myself as an organized holiday shopper, the opposite is true. We have less than one week until Christmas and I still need to find presents for several people on my list. No need to fear; the internet is here to help. With a quick click of a button (or by simply logging into Facebook) I can find the perfect gift for everyone left on my list.
“Smart” gift-giving applications work like a gift-idea version of Pandora.com, recommending specific gifts your friends might enjoy. With a plane home to catch and the holidays inching closer, I don’t have…
Originally published on the Harvard Business Review blog.
Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad.
Social media continues…
If you Google the phrase “social business” you’ll get a variety of results returned. One of the first and perhaps oldest is a Wikipedia entry, which describes “social business” as “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today.”
The Wikipedia entry states the following: This article is about a business with a social objective. For organization designed around social tools, social media, and social networks, see
Social data and insights are imperative to understanding how consumers engage with our content. It’s also imperative for understanding how our consumers react to our product when talking to their respective online networks. The more intelligence we have on the consumer, the smarter our communications strategies will be and, even more importantly, the better our products will be for them to consume.
Fewer places offer as much data on the consumer as Facebook. With an astounding global user base topping 800 million, Facebook is a treasure trove of consumer data just waiting to…
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