Earlier this week I was lucky to be in attendance at a one-day event known as Mom Dot Com. Sponsored and hosted by Baby Center and Google, we spent the morning talking about the modern mom and what her life looks online (social media use by moms has increased by 591% since 2006). We’ve known for awhile that moms are the ones making most household purchase decisions. What Mom Dot Com brought to the table were stats and behavior models showing most of those decisions are made, if not also completed, online. In honor of Mother’s Day, today’s Friday Five is built …





Celebrating Our First Month
Posted by Suzanne Marlatt
Edelman Digital, Chicago
Follow on Twitter @edelmandigital
Today marks the one-month digiversary of the re-design of EdelmanDigital.com. I’m beyond amazed at how far the site has come in our first month. We’ve just published our 30th contributor and our 72nd post and we have big plans to grow even more in the next few months.
We wouldn’t be where we are today without the support of our community. I think Rick Murray, President of Digital, said it best in his post when we launched, “It Takes A Village”. He couldn’t have been more right. It does take a village to run this site and I am thankful for all the …