Tag Archives: event

Why Your Company Needs to Structure Properly for Social Media… Right Now

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January 25, 2012
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Posted by Marshall Manson

Edelman Digital, London

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Yesterday morning in London, Richard Edelman unveiled the 2012 Edelman Trust Barometer. It’s the twelfth year that we’ve conducted the study, which tries to answer the seemingly simple question: “Who do you trust?”

One thing is clear from this year’s research: It isn’t your CEO.

Globally, only 38% of informed publics think CEOs are credible spokespeople. That’s down from 50% last year.

On the other hand, trust in a ‘Regular employee’ showed a dramatic rise from 34% last year, to 50% this year. ‘Regular employee’ trailed only academic, technical experts…

Modern Media Men: Assemble!

August 24, 2010
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Posted by Caleb Gardner

Edelman Digital, Chicago

Follow on Twitter @calebgardner

If you’re a woman interested in blogging and social media, you have your choice of events that cater specifically to you. But so far men have gotten the short end of the stick event-wise. Enter the Modern Media Man Summit.

The M3 Summit is an attempt to give men that space to learn and connect with other “media men” in a setting designed with us in mind. As a blogger and a

Media Isn't Social

August 23, 2010
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Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

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Originally posted on Logic + Emotion.

Several weeks ago I delivered a 16 minute TEDx talk titled “reinventing social media.” Typically I like to frame topics outside of the social media bubble, but in this instance the topic itself and the purpose of the talk was designed to get us all thinking about things a bit differently. You see, businesses, brands and organizations are truly struggling with the disruptive nature of social technologies. In fact, the term “social technologies” is part…

Media Strikes Back

August 19, 2010
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Posted by Richard Edelman

Edelman, New York

Follow on Twitter @richardwedelman

Originally posted on 6 A.M.

At Edelman’s fourth Annual New Media Academic Summit, we convened a superb group of senior media executives who offered insights into the future of the sector. They included Raju Narisetti, managing editor of the Washington Post; Greg Coleman, president of Huffington Post; Gerard Baker, deputy editor in chief of the Wall Street Journal; Jonah…

Shutting Down Shamu: When Social Media & Legal Don’t Connect

August 4, 2010
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Posted by Edelman Digital

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On May 20, Edelman Montreal co-hosted a Social Media Summit with a leading Canadian law firm and Edelman client, McCarthy Tétrault, titled “Bridging the Gap between Marketing and Legal.” VPs of both marketing communications and legal departments let loose on their concerns and the challenges they face in going digital. The roster of speakers included Edelman’s own Steve Rubel, David Armano, Sylvain Perron…

New Skills For A New Generation

July 27, 2010
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Posted by Nick Lucido

Edelman Digital, Chicago

http://www.pr-start.com/

Follow on Twitter @nicklucido

Last month, more than 100 academics from around the globe descended upon New York City at Edelman’s fourth annual New Media Academic Summit, hosted by New York University and Syracuse University. In case you weren’t able to make it, the panels and insights are posted on the website and definitely worth checking out.

Between the panels featuring industry leaders, I participated on a panel of new professionals. Our discussion focused on what the industry is like for new professionals and how…

Quick Hits: July 1

July 1, 2010
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Posted by Caleb Gardner

Edelman Digital, Chicago

Follow on Twitter @calebgardner

Mashable Live-Streams Social Media Day

Mashable’s Social Media Day, a day to “celebrate the revolution of media becoming social”, brought social media addicts together in meetups around the globe. How did they compensate for the time zone differences? By using Ustream to broadcast several of the meetups as they happened. Unfortunately,…

Making Wireless Printers Fashionable And Digital

May 25, 2010
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Posted by Enric Llopart

Edelman, Barcelona

Follow on Twitter @enricllopart

 

HP asked Edelman Barcelona for an Influencer Marketing campaign which had the mission to position HP wireless printers as a sexy and fashionable technology to women and families through the previously uninterested lifestyle media and blogs. We also had to present wireless printing technology in a new and exciting way considering that it had been in the market for almost two years.

So we came with the idea of creating a fashion collection made from recycled printer wires and auctioning off the collection for a charity donation. The concept was: “wire is dead, let’s…

Edelman Toronto & mesh: Connect, Share, Inspire

May 24, 2010
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Posted by Edelman Digital

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“As a founding sponsor of mesh, Edelman was a supporter quite literally within five minutes of being introduced to the idea.” – Stuart MacDonald

For the past five years, Edelman Toronto has successfully partnered in launching and sustaining the mesh brand, Canada’s leading web 2.0 conference. In addition to handling the conference’s traditional and digital media outreach, accreditation, and interview scheduling,…

How Are You Creating Value In Social Media?

May 17, 2010
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Posted by Suzanne Marlatt

Edelman Digital, Chicago

Follow on Twitter @edelmandigital

A few weeks ago I attended SOBCon in Chicago to participate in a discussion about strategies and tactics for integrating online and offline social marketing. Between the thoughtful breakout discussions, the refreshing panels, and the evening entertainment (social media people love karaoke) I asked attendees “How are you creating value in social media”. We decided to showcase a few responses in a video created by our Edelman Creative production company.

Thanks to everyone…