This post was originally published on David Armano’s blog Logic + Emotion.
The scale below shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status…
Originally published on Michael Brito’s blog Britopian.
A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries…
This post was originally published on Technobabble 2.0.
In Richard Edelman’s recent blog post, he discuses that that in order to achieve resonance, a brand has to allow open conversations around a topic of societal interest. Brands have to be willing to risk losing control in exchange…
Lisa Auslen, executive vice president in Silicon Valley, explains how Edelman ensured the successful launch of Adobe’s Creative Suite 5 (CS5) by conveying the benefits of open technology for creativity, self-expression and the free flow of ideas. If you watch the video closely, you’ll notice several themes emerge which are pillars for every communication and engagement strategy:
Mobilize your “actionists”: These are your most vocal supporters which will take action on your behalf.
Tell…
Originally posted on Harvard Business Review.
Okay, maybe that’s going too far. I don’t really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven’t already. A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming…
Originally posted on The Naked Pheasant.
Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been
If you don’t know who Brian Solis is, perhaps you should take a closer look. Brian is one of the veterans of the communications space who has pushed the PR industry into new territory as an early adopter who fully embraced Web 2.0 and the changes it has brought. You may have seen Brian’s thinking in a slideshow near you—his Conversation Prism is ubiquitous social media frameworks. He’s also written…
Originally posted on Campaign Asia.
For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health’ as an issue is just as important.
This is what we’ve found in Edelman’s second Health Engagement Barometer. Nearly three quarters (72 percent) of the 15,000 respondents to this survey…
This is part two of the guest posting series between David Armano (Edelman Digital) and Gia Lyons (Jive Software). Read part one here.
Over the past couple of years, I’ve worked with several clients to plan and implement employee- and customer-facing social business initiatives. I’ve found it ironic that, while many enterprises decide to implement social business software and encourage…
Social CRM is a new frontier of digital marketing that has recently been getting a lot of attention.
To paraphrase Paul Greenberg, author of CRM at the Speed of Light, social CRM is a business strategy designed to engage the customer in a collaborative conversation and provide mutually beneficial value in a trusted & transparent business environment. Basically, it’s the company’s response to the customer’s ownership of the conversation.
Consumers continue to adopt social technologies at a blinding speed…
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