My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
There are many examples today where brands are listening to their customer’s feedback and making decisions. eBay (client), for example, recently launched PayPal Student Accounts which stemmed from continued frustrations among their customers who wanted family accounts. Intel simply gave away t-shirts to a community that was begging for them. Starbucks (client) not only solved a serious business problem of coffee spillage,…
In the world of digital specialists, pundits and journalists, one person always stuck out to me. Before joining Edelman, I was an avid reader of this person’s commentary and analysis of the online developments around us. I enjoyed his writing style and bird’s eye view into the new firms that were helping to shape the way consumers interacted with each other online.
It’s my pleasure to present my interview with Edelman’s very own, Steve Rubel. Serving as SVP/Director of Insights for…
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