Central to any story are the five Ws – who, what, where, why, and when. For any brands looking to connect with their fans on Facebook, failing to take the last W into careful consideration could render a content strategy irrelevant.
Facebook has not revealed its algorithm for why posts appear on users’ news feeds, but we know that fans will not see every post from every page they “like” on Facebook. Users can prioritise content through interacting with pages however, so the more a fan comments, “likes” and shares posts on a page, the more of its posts they see in…
