Tag Archives: Edelman

In Twitter Interview, Edelman CEO Says Agency Will Remain Independent 'Now and Forever'

July 22, 2010

Posted by Edelman Digital

Follow on Twitter @edelmandigital

Originally posted on PRNewser by Joe Ciarallo.

Edelman CEO Richard Edelman is a relatively new user of Twitter, so we reached out to him to conduct PRNewser’s first ever Twitter interview, which took place this morning.

When asked in the interview if there have been any serious offers to buy Edelman this year, the CEO responded, “The big holding companies know our story–the Pirate King–independent now and forever.”

Edelman also said that “social engagement” is a big factor for the agency when looking at potential new hires. “Beyond Facebook and Twitter…

Health. The New Green?

July 15, 2010

Posted by Rachael Bylykbashi

Edelman Health, Singapore

Follow on Twitter @RachaelBB

Originally posted on Campaign Asia.

For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health’ as an issue is just as important.

This is what we’ve found in Edelman’s second Health Engagement Barometer. Nearly three quarters (72 percent) of the 15,000 respondents to this survey said that they would trust a company more that is effectively engaged in health and two thirds …

MTV Uses TweetLevel To Find Their Next Twitter Jockey

July 7, 2010

Posted by Jonny Bentwood

Edelman Technology, London

Follow on Twitter @JonnyBentwood

The MTV generation are now 30-somethings sitting behind their computers getting on with work. If the teens of today want to see the latest music video they go to YouTube and not the TV.

So how does a company like MTV re-engage with the social media generation. The answer is to embrace it whole heartedly and not to fight the change. This is exactly what MTV are doing and I am proud that Edelman can be associated with it.

Starting on Wednesday, the hunt for MTV’s next social media correspondent starts. In a competition that runs in a similar …

Straight Talk On Location-Based Social Marketing

June 17, 2010

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

Originally posted on SmartBlogs.com.

SmartBrief on Social Media contributing editor Ben Whitford spoke with Michael Brito about how location-based social networks are changing the social-marketing landscape.

Ben Whitford: Will Foursquare go mainstream, or is it doomed to remain a toy for geeks?

Michael Brito: Foursquare won’t reach critical mass — just like Twitter won’t reach critical mass. I ask many people outside of the social-media sphere if they ever heard of Twitter or use it, and most of the answers are yes, they heard of it but do n…

Tools To Measure Your Twitter Influence

June 8, 2010

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

I was a little reluctant to write this post because much of the Twitter community is fixated with follower count. I see many tweets, even in my own stream, of certain people announcing that they reached 500, 1,000, 5,000 Twitter followers as if it’s some sort of huge achievement like receiving a Grammy Award or something. Of course I understand that community acceptance and ego is important to all of us at times so I can see why someone would share that information. However, the misconception is that follower count somehow equates to various levels of influence on the socia…

The Social Business Manifesto

May 25, 2010

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

Way back in 2005, I came across a blog. Not just any blog—it was called “The Social Customer Manifesto”. I found it to be so interesting and compelling, that it was one of the first blogs I left a comment on (I had mostly been a passive observer prior to this). Five years later and I feel like I’ve come full circle as the author of that blog (who I’ve come to know), Chris Carfi has joined Edelman—the company I work for. In his honor, I thought I’d write a short post, flipping his model of a manifesto from the customer, to…

Edelman Toronto & mesh: Connect, Share, Inspire

May 24, 2010

Posted by Edelman Digital

Follow on Twitter @edelmandigital

“As a founding sponsor of mesh, Edelman was a supporter quite literally within five minutes of being introduced to the idea.” – Stuart MacDonald

For the past five years, Edelman Toronto has successfully partnered in launching and sustaining the mesh brand, Canada’s leading web 2.0 conference. In addition to handling the conference’s traditional and digital media outreach, accreditation, and interview scheduling, for the past two years we have also been live-tweeting and maintaining social media communications throughout the conference.

mesh is…

Social Media, Organizational Transformation & Martial Arts

Primary colors
May 20, 2010

Posted by Phil Gomes

Edelman Digital, Chicago

Follow on Twitter @philgomes

My colleague Mitzi Emrich recently caused a micro-stir on Twitter during a DC meeting of the Social Media Club. Among the things that came up during the discussion: Edelman’s “Belt System” for social media training and certification.

“Have you written any blog posts on it?” asks Colin Alsheimer.

Here goes…

As many of you know, I lead Edelman’s worldwide “Digital Integration” efforts. Basically, that means that I’m in charge of implementing strategies and programs that help Edelman and its clients melt digital thinking into standard operating procedure.

The way to l…

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