Many Edelman Digital staff are in Vegas this week for CES including Natasha Avery (@natashaavery), who manages US recruitment for Edelman Digital. Stop and say hi! She’ll be the one with the pink flower in her hair.
You can also meet Natasha at the #CESTweetup…
At F8, Facebook’s most recent developer’s conference, the company unrolled new changes to Facebook emphasizing a richer experience for users and a focus on content. In short, the changes will push brands to go beyond “likes” while presenting new opportunities for broader distribution of messages to the brands that are most successful at capturing and holding attention of individuals on and off the network.
Opportunities with Applications
The Timeline, which will replace profile pages, represents a marketing industry trend which rewards quality storytelling. For brands,…
Last year, in celebration of the 25th anniversary of their “New York Super Fudge Chunk” flavor, Ben & Jerry’s aligned its summer sampling program with the culturally relevant Food Truck craze – you can’t walk down the street of any major U.S. city without seeing one. The program ran in New York City and Boston giving fans an active voice in determining the tour stops by using social media platforms to tell Ben & Jerry’s where THEY wanted the truck to deliver FREE ice cream.
At the completion of the program the results were so successful that Ben & Jerry’s…
Many of you know Shwen Gwee as the founder of Med20.com and PharmFresh.TV, co-founder of the Social Health Unconference (SXSH.org), and health/social media thought leader and strategist. I’m thrilled to announce that Shwen will be taking on a new role in the near future – Vice President, Digital Health at Edelman. The depth and breadth…
Back in 2006, I started a blog. Before social media, Facebook and whatever you want to call all aspects of social business—there were “blogs.” Blogs connected disparate nodes on a free form network and were one of the pillars of disruption that has contributed to the fragmented media landscape we see today. But the novelty has worn off—nobody talks about them anymore, and that is validation that they are simply a part of how we now do business. Companies are also now content engines—this is the premise of the “owned” digital property, one which you have considerable control…
Originally posted on Edelman.com (PDF).
Volkswagen Group of America (VW) has named Edelman as its Social Media Agency of Record following a competitive RFP process involving multiple digital agencies. In January, Edelman was also named Volkswagen’s PR Agency of Record.
“Volkswagen has a unique bond with its customers. Social media allows us to increase engagement, enhance relationships and empower customers to become even stronger advocates for the brand,” said…
It may not seem all that long ago that we announced the addition of Mike Slaby to our team. Mike Slaby played a crucial role in US President Barack Obama’s 2008 presidential campaign. Mike left such an indelible mark on the campaign and on the President that he has been asked to return for the 2012 campaign. That news means that after a short and eventful stay with us, Mike is heeding the President’s call.
We wish Slaby the best in ‘round 2’ with President Obama.
When Mike informed…
We all know teens are fanatically using social media to gossip, flirt and tease – this is no revelation. What has received less widespread acknowledgement however, is how teens are harnessing the web to rally around charitable causes and drive political activism movements.
A World Vision study released in February shows that there are misconceptions about teens’ priorities and online activities, as almost half of all…
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It’s been a year since former Edelman Digital president Rick Murray introduced this property to the community announcing that “it takes a village” to not only launch—but sustain initiatives like what you see here on EdelmanDigital.com. Looking back, we hope that we’ve provided value in the form of insights…
Have you ever been asked in an interview, “Facebook or MySpace?” Well, I had to explain during my interview with Phil Gomes, senior vice president for Edelman Digital, my many reasons for favoring Facebook.
And that is how my journey at Edelman Digital began nearly nine months ago. For the first six months, I worked on Edelman’s
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