On Tuesday, November 30, the Edelman team helped eBay (client) launch the eBay Mobile Commerce Infographic to support eBay’s mobile commerce leadership position in a bold, unique and transparent way. The “Mobile Heat Map” was used to highlight eBay’s 146% year over year mobile sales growth on Cyber Monday and the days leading up to what is typically the largest online shopping day of the year. Mobile transaction data was updated on the daily basis and continued to be a useful and unique story telling tool around eBay’s…
Tag Archives: eBay
eBay Mobile Commerce Infographic
December 22, 2010
Getting Social With eBay
March 29, 2010
Last week Edelman hosted a strategy session with our clients and partners at eBay and I had the opportunity to pull two of eBay’s social media leads aside for a quick chat. Richard Brewer-Hay has been with the company just over two years and has already brought a face to many of eBay’s social initiatives through his eBay Ink blog as well as his consistent engagement with eBay users in forums…
Brands Taking Action On The Social Web
March 23, 2010
There are many examples today where brands are listening to their customer’s feedback and making decisions. eBay (client), for example, recently launched PayPal Student Accounts which stemmed from continued frustrations among their customers who wanted family accounts. Intel simply gave away t-shirts to a community that was begging for them. Starbucks (client) not only solved a serious business problem of coffee spillage,…
