Tag Archives: Division of Drug Marketing Advertising and Communication

Health Digital Check-Up: What’s Going on at the FDA

Despite the Internet being around for quite some time, the FDA has never issued specific guidance to pharmaceutical companies on how they can communicate about and market their products online, instead stating that the existing guidelines for print and television should be applied. However, there is difficulty in interpretation: if providing the prescribing information on the back of a print ad is acceptable, is that equal to having the information one click away? Instead of official guidance and directives, we learn what is okay – and what doesn’t fly – through…

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