Tag Archives: digital

Friday Five: Tips for Running an Effective Facebook Page

There’s been a lot of buzz recently about what it takes to run a truly effective corporate Facebook page. The Social Media Examiner highlighted the pages of a few folks doing it right. A well-managed page can make a big difference in a company’s social (and financial) bottom line so today we’ll take a look at the “why” behind the success stories.

The Golden Rule

That old playground rule never loses its application, does it? Treat others the way you like to be treated, or to use a more familiar word in this context, engaged. Think about your person…

How MBAs Will Shape the Social Media Landscape

Originally posted on Crain’s Business Blog. An article in Business Week has been spinning in my brain: “B-School all A-Twitter Over Social Media.” It’s terrific to see a new skill set being taught to business school students, adding a layer of marketing, public relations and customer service into the quantitative minds of MBA seekers. I think this is a fascinating trend. Why?  We may very well see a shift in the expected skill sets of future Social Media Directors, compared to those folks who lead social media efforts within major corporations.

What does this mean for your bus…

How to be an Effective Corporate Ambassador

Originally posted on Logic + Emotion.

An individual who aligns themselves with a larger organization and has established a reputation, let’s say in a niche is no longer representing themselves, they represent themselves, and the organization they work for. In other words, they become ambassadors for both.

Now here’s the challenge: being a visible ambassador which connects the internal with external means drawing attention to yourself—a role which has traditionally been limited to a select few, such as a CEO, or formal spokesperson. In either of these ro…

Friday Five: A Hyper and Local Internet

There’s an ongoing debate about the distinction between local and hyperlocal news coverage. Is it the geography or size of a place that makes coverage hyperlocal? Or is it the attitude and subject matter? Sarah Hartley, editor of The Guardian Local, defines hyperlocal with 10 characteristics, including author and community participation, independence and passion.

Regardless of how you choose to differentiate between local and hyperlocal, going local is a growing trend on the Internet with potentially huge implications for blogger engagement, pitching and medi…

The Social Media Landscape in China : Edelman DBI

Originally posted on Campaign Asia.

Edelman and Brandtology’s Digital Brand Index (DBI 10.3) offers insights into how brands are being discussed online in China, tracking over 518,000 conversations to identify the most active channels and the most interesting subject areas.

Here are the key findings:

Offline drives online. Online drives offline. The impact of product launches and the World Cup demonstrates the opportunity for brands to proactively engage and measure online buzz.

518,028 online conversations were tracked, with references …

Friday Five: Resources for Dads Online

Making the transition to fatherhood can be difficult for many guys. Women seem to have a built-in support system that creates a well-worn path to motherhood. Guys, on the other hand, have a journey and a role mostly neglected by society.

This disconnect has been reflected online as well. But fathers are starting to realize this, and in recent years, men have been working hard to create resources online for other dads, both new to fatherhood and expert diaper changers. In honor of the Modern Media Man Summit happening in less than two weeks, this week’s Friday…

Thumbs Up for SXSW 2011

Only a few months ago we were in Austin attending panels, interviewing amazing social media entrepreneurs and hosting AllHat2 at SXSW. Once again, the time has come for us to get ready for Interactive geek week, which starts by selecting the panels we’d like see at SXSW by using PanelPicker. The SXSW PanelPicker allows the community to have a 30% voice in programming for the Interactive, Film and Music festivities. Show your support by voting before August 27 and hopefully your favorite speakers can present at SXSW 2011.

We gathered the best and brightest pan…

Health Digital Check-Up: The Case for Analog

There are many new trends popping up here and there regarding where health communication and care is going thanks to digital technology. That’s NOT what this week’s Health Digital Check-Up is going to cover. Instead, let’s take a look at the opposite side: the places where digital still hasn’t taken hold.

That’s right, the Digital Check-Up is going analog for a week. Shocked? Well here’s five ideas and stories to consider for when it comes to the case for traditional tools in health care. Are these destined to change too?

Word Of Mouth

Onlin…

Friday Five: Social Sites for Wired Wellness

For all the enrichment that the digital age has brought, one of the biggest challenges presented has been the balancing act between time spent online and time spent up, moving and maintaining a healthy lifestyle.

Couple the popularity of social media with a brighter spotlight on “the wellness era” and it’s easy to see why online health tools are taking front and center stage. This past weekend, over 200 health and fitness-minded bloggers convened at the Healthy Living Summit to celebrate the very online community coaxing this trend along. A few hundred m…

ConAgra Foods Adds Bloggers To Executive Training Program

Originally posted on ShePosts.

As a major player in the consumer packaged goods industry, ConAgra Foods (client) has been busy socializing many of their brands and building relationships with influential bloggers and online communities. To demonstrate the importance of these efforts, the company recently invited a panel of bloggers to speak at its Leadership Excellence Series. The invited bloggers spoke to more than 60 executives from various departments within ConAgra Foods about how and why they work with companies to promote a given product or brand and to discuss wh…

Related Posts Plugin for WordPress, Blogger...