Tag Archives: digital

The Year of the Change Agent

change
January 5, 2012
Buffer

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on Logic + Emotion.

We’ve always lived and worked in a state of flux but one can make the argument that recent developments in technology, society and business seem to have accelerated the pace of change we have to contend with. Our mobile devices would have been considered fairly high powered computers not that long ago. We live in a hyper-connected state of existence, constantly sending out signals to friends, family, work associates, peers , etc. If this year belongs…

The Checklist All Facebook Pages Absolutely Must Have

O
December 8, 2011
Buffer

Posted by Jasper Krog

Edelman, Hamburg

Follow on Twitter @jasperkrog

Originally posted on AllFacebook.

Creating a successful Facebook page requires more than just a few clicks. There’s so many things to consider, it’s difficult to stay on top of it all. But we’ve got just the thing for you: A checklist. Print it out or save it on your computer so you can check off tasks once you’ve completed them.

1. Analysis

Task

Description

Complete?

Internal…

Health Digital Check-Up: Health Comes Back to SXSW

panel picker
August 24, 2011
Buffer

Posted by David Barton

Edelman Health, New York

Follow on Twitter @barton_david

Is it that time of the year already!?

It was just a few short months ago that more than forty Edelman team members returned from South by Southwest (SXSW) Interactive 2011 where they had the opportunity to meet, listen, and present to everyone from fellow public relations professionals and advertisers to gamers, developers, psychologists and user-interface designers.

Specific to health, members of the Edelman Digital health community interacted with physicians, hospital administrators, patients and marketers, and provided their

Friday Five: Managing Digital Distractions

4453018910_9d02aaf925_o
April 22, 2011
Buffer

Posted by Nick Lucido

Edelman Digital, Chicago

http://www.pr-start.com/

Follow on Twitter @nicklucido

Let’s face it—digital tools are constantly competing for our attention in this business. Paying attention to how we’re spending time is becoming more and more important for companies and individuals. Here are some ways to avoid digital distractions so you can buckle down and get some work done.

1. Avoid multitasking.
The lure of taking your eyes off a current project can be tempting. However, when you lose focus on something you’re working on, you can lose time. Try blocking time in your day to work on projects for a period of time before going back to your distractions….

Germany Digital Agency Gosub Joins Edelman Digital

gosub
April 21, 2011
Buffer

Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

Another day, another piece of big, exciting news for Edelman Digital.

I’m pleased to announce that today, Berlin-based interactive agency Gosub joined Edelman Digital.

Gosub describes itself as interactive, interdisciplinary, and always a bit ahead of its time. I loved this, because it also sounds a lot like Edelman Digital.

Gosub was founded in 1997, and has been delivering super-creative digital solutions to clients in Germany and elsewhere ever since. They’ve got strong credentials across the full suite of creative and tech…

Confessions of a Social Media Rookie

September 21, 2010
Buffer

Posted by Maria Prysock

Edelman Digital, Chicago

Follow on Twitter @MariaPrysock

 

Have you ever been asked in an interview, “Facebook or MySpace?”  Well, I had to explain during my interview with Phil Gomes, senior vice president for Edelman Digital, my many reasons for favoring Facebook.

And that is how my journey at Edelman Digital began nearly nine months ago. For the first six months, I worked on Edelman’s

Do Facebook Fans Really “Like” You?

September 16, 2010
Buffer

Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

Originally posted on Dave Fleet’s blog.

They like you, but do they really like you?

I just returned from Podcamp Montreal, where I attended several thought-provoking sessions which I’ll write about over the next little while. One of those touched on an interesting question:

If someone “likes” your company on Facebook but hasn’t tried your product, what is that worth?

Not in terms of dollars, but in broader terms.

Are…

Google Alerts for the Realtime Web

September 15, 2010
Buffer

Posted by Steve Rubel

Edelman Digital, New York

Follow on Twitter @steverubel

One of the more profound shifts over the last five years is the transformation of the Internet from a web of connected static pages to an avalanche of real-time communication streams. According to Google CEO Eric Schmidt, every two days we fill the web with enough new data to equal all the information created between the dawn of civilization and 2003. Therefore, it’s becoming critical that communicators monitor the entire web – and do so in real-time.

The good news is that both Google and Bing…

London Bloggers Meetup: PRs vs Bloggers

September 13, 2010
Buffer

Posted by Matt Churchill

Edelman Digital, London

Follow on Twitter @geetarchurchy

Originally posted on Seldom Seen Kid.

The London Bloggers Meetup took place on Wednesday, the PR edition aimed to address concerns and questions about the relationship between bloggers and PRs with a debate featuring representatives of both sides.

UPDATE: In my excitement I forgot to add Edelman sponsored the event :)

Alas,…

A Look Inside oneforty with Laura Fitton

September 10, 2010
Buffer

Posted by Suzanne Marlatt

Edelman Digital, Chicago

Follow on Twitter @edelmandigital

A few weeks ago I had the chance to catch up with Laura Fitton, CEO/Founder of oneforty. oneforty is a giant online marketplace for the best Twitter apps. From their handy Toolkits to the great reviews from real users, oneforty is the one-stop shop for everything you want to know about Twitter.

Suzanne Marlatt: Where does your Twitter name @pistachio come from?

Laura Fitton: Pistachio is a company name I’ve used off & on since 1997 (originally, Pistachio Studios). It came from hideous pistachio ice cream…