Google Health launched in May 2008 on the heels of a successful two-month pilot at Cleveland Clinic and was received with optimism. As an Electronic/Personal Health Record (PHR) product, Google Health was developed to allow consumers the ability to manage their personal health information electronically – giving them greater insight into information that was previously stored in disparate clinic or physician records. As is common in the tech…
Tag Archives: digital health
Health Digital Check-Up: The Rise and Fall of Google Health
July 20, 2011
Shwen Gwee Joining Edelman
May 12, 2011
Many of you know Shwen Gwee as the founder of Med20.com and PharmFresh.TV, co-founder of the Social Health Unconference (SXSH.org), and health/social media thought leader and strategist. I’m thrilled to announce that Shwen will be taking on a new role in the near future – Vice President, Digital Health at Edelman. The depth and breadth…
Health Digital Check-Up: Physical Meets Digital
April 27, 2011
As adoption of digital in the health space continues to grow, it’s important that we look to the next frontier and focus on opportunities to interconnect our physical and digital worlds. This year at SXSW, Google’s Marissa Meyer took the stage to talk about how Google will connect the digital and physical worlds through mobile. During her talk, Meyer astutely described the mobile phone as, “a cursor…
Health Digital Check-Up: Benefits of Peer Pressure in Social Networks
September 14, 2010
The collection of people who we follow, friend and like on social networks is likely an interesting cross-section between personalities, professional contacts and friends. Depending on the networks, of course, there may even be more personal ties (say, like on Facebook), and each different channel works a little differently.
One lesson that has come out recently is that the personal ties on some of these networks can also work as a little bit of a peer pressure to those who chose to air their vices publicly as a way to use the power of the hive as motivation.
As…
Health Digital Check-Up: What’s Going on at the FDA
September 7, 2010
Despite the Internet being around for quite some time, the FDA has never issued specific guidance to pharmaceutical companies on how they can communicate about and market their products online, instead stating that the existing guidelines for print and television should be applied. However, there is difficulty in interpretation: if providing the prescribing information on the back of a print ad is acceptable, is that equal to having the information one click away? Instead of official guidance and directives, we learn what is okay – and what doesn’t fly – through…
Health Digital Check-Up: A Little Light Reading
July 27, 2010
It seemed helpful the first time the Check-Up doubled as a book club, so to continue the link sharing, here are another five resources to check out when you are looking for news in the digital health space.
Newsmap
There is never enough time in the day to keep up with trends and news. However, sometimes tracking down the big story is worth your time, and luckily there’s a really cool…
Health Digital Check-Up: Some Light Digital Health Reading
June 15, 2010
One of the best reasons to be actively following Twitter and connecting with other smart people around professional and social networks is that you often will come across lots of great links to the newest studies or fascinating blog posts.
Thanks to a great Edelman Digital team (most hat-tip worthy: a great Community Manager who loves to share), I find myself with stacks of of articles about new developments in online health and communication. So many of them are fascinating, but they may not be enough for…
