Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:
8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.
So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…
The third quarterly Asia Pacific Digital Brand Index (DBI 10.2) shows Twitter has now established itself as the dominant online channel for news about technology brands across Asia. In October 2009, Twitter was only the number one online channel in India. Since then netizens in Australia, Indonesia, Malaysia, Singapore and Taiwan have also made the micro-blog service their favorite venue for sharing…
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